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Wranglar jeans Biography

Source (Google.com.pk)
Wrangler jeans were introduced in 1947. Over the years, the name Wrangler has become a major name in western wear. They are the manufacturer of the highly popular Wrangler jeans and Wrangler shirts.

Originally a manufacturer of jeans, Wrangler brand is owned by the VF Corporation, who also owns Lee, Jan Sport and The North Face. Wrangler jeans were first made by the Blue Bell company, who employed Bernard Lichtenstein (Rodeo Ben), a Polish tailor who worked closely with cowboys, to help design jeans suitable for rodeo use. Wrangler jeans were born! The Wrangler 13MWZ style, introduced in 1947, is still available worldwide. Over the years, in addition to 13MWZ (the basic cowboy cut jeans), Wrangler has introduced several jeans lines that have been extremely well received by specific groups within western attire.These are styles such as 20X, Riggs, Aura and Q-Baby jeans.

Wrangler has used several high profile celebrities to endorse their western wear lines. Most notable would be George Strait, who has his name on George Strait jeans and George Strait western shirts.

For decades, the Wrangler patch has stood for the authenticity that is the heart of the western heritage. From the official PRO Rodeo Competition jeans to country music legend George Strait's signature styles. Wrangler is a western legend.

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